Engineer “[…] working with click on and check out data to rank final results is a really sensible and sensible factor to do, and disregarding the info would have been silly. [...] It truly is really very clear that any affordable online search engine would use click information on their own effects to feed back again into ranking to further improve the caliber of search engine results.
Patent “[…] consumer reactions to certain search engine results or lookup final result lists may be gauged, making sure that results on which people usually click will receive a higher rating.”
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Lawsuit “Also, click on facts (the website backlinks on which a consumer essentially clicks) is important for evaluating the caliber of the search results website page. As Google’s former chief of research top quality Udi Manber testified:
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